Jan 16,2024

Gempak Most Wanted Awards 2023


The Gempak Most Wanted Awards 2023 (GMWA) is a people’s choice award held to recognise the top Malaysian digital personalities, content creators and influencers based on their content and involvement across all digital platforms through public voting.

With the tagline of “Yang Penting Trending”, Gempak Most Wanted (GMW) is a weekly interactive chart show introduced by Astro Gempak, the No. 1 Malay entertainment digital platform amongst Malaynials. The weekly chart show showcases the best in viral content, and there will be a variety of award categories available for online voting every week.

Leading up to this will be the Gempak Most Wanted Awards (GMWA) that will go LIVE at Putrajaya International Convention Centre and broadcasted simultaneously on Astro Ria (Ch. 104), Astro GO and Gempak platforms. Fans can cast their votes during 2 voting phases: Phase 1 starting from 30th November 2023 – 30th December 2023, and Phase 2 starting from 17th January – 25th February 2024. A total of 11 Awards to be presented on the event with 9 categories, 1 special category and 1 main category.

How does this benefit your brand?

1. Highly engaging content that the communities consume, share and interact: Produced by the popular Gempak team, the award show winners will be determined by the public through a weekly chart show. Opening opportunities for different categories of clients who want to be associated with the latest trending news and digital personalities or influencers.

2. Bringing the excitement to TV and On-ground: People’s voting will be made through a weekly chart show on TV and leading up to an exciting LIVE award show - an opportunity to activate brand love and engage with fans across different touchpoints.

3. Leverage on the influential power of well-known hosts: Hosted by the renowned actors and hosts, Zizan Razak (7.8Mil IG followers), Sherry Al Hadad (1.3Mil IG followers), Amelia Henderson (1.1 Mil IG followers) and Sean Lee (699K IG followers), bringing you the best in Malaysian culture to the big screen.

Branding Opportunities

TV

  • In-show Opening & Closing Credits
  • In-show TVC spots
  • Breaker in & out
  • In-show Credit mention
  • In-show Lower Third Banner
  • In-show End Credits
  • Product Placement / Integration
  • Branded Promo

Digital

  • Product mention
  • Lower third banner
  • Pre show: Instagram post | Instastory post | Tik Tok post
  • Main show: Instagram post | Instastory post | Tik Tok post

 Radio

  • Recorded promo
  • Live liners

Precise Audience Targeting

  • Astro Addressable Advertising

Marketing & On-ground Exposures

  • Credit Mention/logo appearance in selected marketing collaterals
  • Sponsor's buntings at PC's venue
  • Credit Mention in Press Release
  • Exclusive VIP seats tickets 
  • Sponsors participation in Press Conference

 

Channel: Astro Ria | CH. 104 and Gempak platforms

Date: Weekly Chart Show (Ongoing) I Every Wednesday

         Gempak Most Wanted Awards 2023| 25 February 2024 (Sunday)

Time: 11:00pm - 11.30pm (Weekly Chart Show)

          8:30pm – 11:00pm (Gempak Most Wanted Awards 2023) (2.5-hour LIVE)  

Pricing Category: x15 (Gempak Most Wanted Awards); x13 (Weekly Chart Show)

 

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