Get ready to soar with the mighty dragon as Chinese New Year is approaching! To celebrate this auspicious occasion, we've prepared a fantastic content lineup that'll make your brand shine even brighter than a firework display. All of 'em are great! But let's delve into the top, 

Our Superstar: The Dragon Mascot 

Our iconic mascot has been the festive spotlight, much like a chart-topping hit, specifically Dragon for the year of 2024 - highly anticipated in many cultures for its association with luck and prosperity. With extensive appearances and publicity across various platforms, it's set to capture hearts, akin to the famous Pinkfong & Baby Shark. Brands can ride on the wave of our beloved mascot by engaging in roadshows, collaborating on Chinese New Year music videos, and more. Don't miss this chance to be part of the festivities and showcase your brand's creativity and cultural appreciation.  

Countdown Shows to the ONG-est Hours

Our very own CNY countdown show has garnered more than half a million of viewers* and a tremendous amount of more than 7,000 participants during the live recording itself! Participating in our countdown festivities means aligning your brand with the stars and creating memorable moments for your target audience. Our countdown shows, whether produced locally or internationally, offer an abundance of unique opportunities for brands to showcase their products and services through entertainment extravaganza, connecting with a diverse audience, and harnessing the infectious energy and excitement that countdown shows generate.

Top Programmes: Astro CNY Countdown Gala, TVB Jade CNY Eve Special
*Source : Kantar Media DTAM, Period Jan 2023 TA : Astro Chinese

Feng Shui Your Way to the Dragon Year

Close to a million viewers have tuned in to our Feng Shui programmes during the CNY and this is more than 30% of Astro Chinese household has leveled their Feng Shui game with us. The Feng Shui genre is uniquely suited to Chinese New Year programming, emphasising themes of good luck and prosperity central to the holiday. By aligning your brand with the positive energy and good fortune associated with Feng Shui, you can create a more meaningful connection with your audience and significantly increase your brand's visibility during this pivotal time of the year.

So if you're looking for a way to stand out during the Lunar New Year, consider incorporating our highly-anticipated Feng Shui programmes, led by renowned experts & masters i.e Master Mak Ling Ling & Dato’ Joey Yap into your branding strategy.

Top Programmes: Fengshui Voyage, Happy Lucky
*Source : Kantar Media DTAM, Period Dec 2022 -Feb 2023 TA : Astro Chinese

The Festive Feast to Hearts & Screens

As Chinese New Year approaches, families unite to celebrate with a feast fit for emperors! One of the most popular genre during this time is festive cooking, making it the perfect chance for brands to shine. From kitchen gadgets to cooking ingredients, the branding possibilities are endless! Our cooking shows offer a unique twist, as they combine heartwarming stories, personal experiences, localisation, and star power. This blend allows brands to establish a strong emotional connection with the the audience.

Top Programmes: Maria's Auspicious Menu, Kampung Foodsteps CNY Special

Case Study: Carnation Delivering Results from Awareness to Conversion
Read More  https://quake.com.my/winning-partnership/626-cooking-at-home-with-carnation

Entertaining the Dragon

Variety shows and movies are among the most-watched content by the Malaysia Chinese during the month of CNY, providing families and friends with an array of entertainment options to enjoy together. As a brand, you can capitalise on this by featuring your products or services in our Lunar New Year-themed movies or shows. By doing so, you'll tap into the positive emotions and good vibes that come with the Lunar New Year, helping you to deepen connection with your audience.

Top Programmes: Celestial Movies CNY Blockbusters, I Love Hua Hee CNY Special, Family Feud CNY Special

In a nutshell, the Lunar New Year is a golden opportunity for brands to forge meaningful relationships with their audience, boost brand awareness, and set themselves up for a stellar year and beyond, and we’re here to provide your brand the head to tail solutions - check out our CNY 2024 Auspicious Lineup in details and get in touch with us so we can start the journey together.