Aug 08,2023

Ulagam Awards 2023

Ulagam Awards 2023 is the highest recognition for Malaysian Indian artists who have contributed significantly to content creation and media production in both local and internationally, covering a vibrant creative scene. This event serves to pay tribute to the exemplary individuals who have displayed unparalleled excellence in the domains of television, radio, digital and theatre.

Going LIVE on 4th October 2023 at MBSA Hall, Shah Alam and broadcasted simultaneously on Astro Vinmeen HD (Ch 202) and Astro GO - there will be a LIVE Red Carpet showcased on social media platforms. A total of 34 Awards to be presented on the event, namely, 17 Popular Awards, 13 Best Awards and 4 Special Awards.

The Popular Awards will be voted by viewers through Ulagam Awards’ official website while Best Awards will be determined by a panel of judges through scoring a performance and presentation. The 4 Special Awards are Lifetime Achiever, Ulagam Shining Star, Ulagam Hero Awards and Series of The Year, where it is determined by the highest rated series within the eligibility period. Voting period will be divided into 2 phases, with Phase 1 starting from 15th August and Phase 2 will be from 12th September onwards. 

How Does Ulagam Awards 2023 Benefit Your Brand?

1. A prestigious event for Malaysian Indian artists. The highest recognition awards event to honour the Malaysian Indian talents and productions on their excellent artistic work in the entertainment industry.

2. Malaysian Indian loves Astro Ulagam Awards in 2022. The past awards event was a huge success, garnering almost 90,000 public voting and more than 4 million social reach.

3. More awards, Higher recognition. This year, Ulagam Awards will celebrate excellence with a more enhanced awards ceremony across a broader industry spectrum, involving winners from Skill Sharing Programmes - Producers Summit and Workshop and Masterclass to the public.

4. Glitz and glamour, Fashionista. The Red Carpet for the celebrities will debut the best fashion and make-up. Opening to public, brands are able to take this opportunities to reach out to a minimum of 500 attendees.  

5. Well-known International Tamil stars and celebrities. Rashmika Madanna, Samantha Ruth, Madhubala and many more will make a special appearance. 


Branding Opportunities: 


  • In-show Opening & Closing credit
  • In-show TVC
  • In-show Slide Breaker In and Out
  • In-show Lower Third Banner
  • In-show Host Mention
  • In-show End Credit Logo
  • Award Category Ownership (selected)
  • In-show Product or Brand Integration
  • Promo tag-on
  • The After Show (Workshop and Masterclass TV programme sponsor)


  • Recorded Promo
  • Live liners
  • Countdown ID
  • Song Tag
  • Integrated Talksets


  • Extension to Astro Ulagam website and social media


Red Carpet

Channel: Astro Ulagam YouTube

Date: 4 October, 2023 | Wednesday

Time: 8:00pm - 9:00pm

Total Episodes: 1 (1 hour)


Awards Ceremony

Channel: Astro Vinmeen HD | CH. 202

Date: 4 October 2023 | Wednesday

Time: 9:00pm - 11:30pm

Total Episodes: 1 (2.5 hours)

Pricing Category: x8

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