Hailed as one of Astro’s biggest Malay IPs, Gegar Vaganza has all the elements of entertainment at its best. From top Malaysian hosts; legendary Malaysian singer contestants; prominent judges and juries; and not forgetting, a LIVE studio audience like no other, this naturally makes it our No. 1 Singing Reality Show. Covering key viewpoints across TV, Digital and Radio, and now on-ground roadshow, brands are able to tap into various brand opportunities that can put their product and/or service in the spotlight for weeks, making it the most sought-after content!

How Does This Show Benefit Your Brand?

1. 10th Anniversary of the No.1 Singing Reality Show. Continuing to be entertainment fans' No.1 favourite singing reality show, the show will bring together singers and a fresh take for its anniversary. 

2. Big Fanbase and Followers. One of the biggest fanbases with up to 6.6 mil TV unique viewers and increasing year on year for On Demand & OTT viewers.

3. Nationwide Tour. Nationwide tour to engage regional fans and build hype prior to the concert. 

Branding Opportunities

TV Sponsorship: Konsert, Red Carpet, Roadshow, Capsules, and Weekly Compilation

• In-show Opening & Closing Credits
• In-show Breaker in & Out (not for capsule or weekly compilation)
• In-show TVC Spots
• Cross Channel Promos

Roadshow

• Sponsor's Credit Mention
• Product USP Branding Mention / Triggers Off Stage
• POSM branded items exposure around the venue
• Lower Third Banner
• End Credit Logo
• Branded Promo

Capsules

• Sponsor's Branding and Product Integration
• Lower Third Banner
• End Credit Logo

Konsert

• Sponsor's Credit Mention
• Logo Loop at Juries Area
• Product USP Branding Mention or Triggers Side Stage
• POSM Branded Items Exposure Around Venue
• Lower Third Banner
• End Credit Logo

Red Carpet for Finale Concert

• Sponsor's Credit Mention
• POSM Branded Items Exposure at Red Carpet
• End Credit Logo

Digital

• Live+ Integrations (i.e. Product Placement and Mentions, Dedicated Segment, Lower Third, Logo Bug, Set Branding and Main Page Branding Logo)
• YouTube Brand Take Over Channel Art

Social Media

• Postings via FB, IG, TikTok Branded Content with Guaranteed Video Views and Reach

YouTube Sponsorship Roadblock

• Video Roadblock (Instream, Instream Skippable, InVideo, Display)
• Branded Hashtag
• Branded Playlist
• Branded Video Thumbnails
• 3 sec Branded Intro

Radio

• Promo & Live Liner to Push Weekly Show
• Sponsors Customised Tactical Contest Commercial Spots to promote both Contest and Roadshow

Addressable Advertising

• Precise Audience Targeting via VOD, OTT & Linear TV

Marketing and Public Relations

• Logo or Credit Mention on Publicity Materials

Channel: Astro Ria | CH. 104 

Date: 24 September - 10 December, 2023

Time: 8:45pm (Live+) | Every Sunday
          9:00 pm - 10:30 pm (Konsert) | Every Sunday

          12.00 mn (Semi Final & Final)

          6:30pm (Capsules) | Every Monday - Friday

Total Episodes: 12 (Konsert: 150 - 180 mins)

Pricing Category: x21 (Konsert); x15 (Roadshow)

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