From earliest days of childhood, we have been captivated by stories of myths, fables and parables that are a part of our Malaysia culture. We learn early lessons in life from these wise folklore tales painted with colourful characters. This year, Astro Ceria will bring the two most popular folklore stories to life in a franchise that will surely entertain both kids and parents alike. 

• Hikayat Bawang Merah Bawang Putih

A popular traditional Malay and Indonesian folklore involving two siblings with opposite characters (one good, one bad), and an unjust stepmother. The folktale has the similar theme and message as the Cinderella folktale.

• Hikayat Pak Belalang

This folklore tells the story of the work loathing Pak Belalang and his quick witted son. Pak Belalang conspires to portray himself as an astrologer in an attempt to help out his fellow villagers leading him to the royal palace to help solve a robbery, but situation turns complicated as their lies began to unravel.

How Does This Drama Benefit Your Brand?

1. Bringing life to the most popular local folklore, fables and fairytales. To be Malaysia’s No.1 live action fairytale franchise for Mass Malaysian parents and kids aged 10-12 years. Casting well-known celebrities to bring the characters to life.  

2. Educating the kids with well-known local stories. Folktales can be used to help kids study Malaysia's cultural traditions, model positive kids character traits, learn about the consequences of decision making, and instil strong moral values.

Branding Opportunities

TV

• In-show Opening & Closing Credits
• In-show TVC
• In-show Lower Third Banner
• In-show Product Integration / Placement
• Branded Promo
• Digital short video (Credit mention & End Credit logo)

Radio

• Radio Commercials on Sinar FM

Digital

• YouTube Digital Short Videos (Credit mention & End credit logo) on Astro Ceria
• TikTok Videos (End Credit Logo) on Astro Ceria
• Instagram Posts (1 image/video) on Astro Ceria and Sinar FM
• Facebook Posts on Astro Ceria and Sinar FM

Channel: Astro Ceria | CH. 611, Astro GO and On Demand

Hikayat Bawang Merah Bawang Putih

Date: 20 November 2023 | Every Monday

Time: TBC

No of Episodes: 4 episodes x 30 minutes

Category Pricing: x5

Hikayat Pak Belalang

Date: 18 December 2023 | Every Monday

Time: TBC

No of Episodes: 4 episodes x 30 minutes

Category Pricing : x5

Like the Campaign?
Yes, I want to create my own campaign.

Send me the advertising kit