Over the years, singing competition and drama series have been highly sought after by Malay audiences. This year, we continue to capture the hearts of the mass Malay by bringing the singing competition reality genre with a twist of the drama series. This storyline will have a mixture of romance, action, comedy, family and crime elements centred around ten desperate amateur singers, each with a different background coming together to the One Million Dollar Voice Season 4 to win USD 1 mil. The competition is fierce and they will do anything from blackmailing to posing death threats in order to stay in it. Who will emerge as the winner? Will this be the deadliest season ever? 

How Does This Drama Benefit Your Brand?

1. Renowned Director, Michael Ang. This drama will be directed by famed Michael Ang, who has delivered high-rated dramas such as Setelah Terlafaznya Akad Season 1 & 2, My Coffee Prince, Perempuan Tanpa Dosa and more.

2. First kind of its genre with a twist. Combining singing competition reality in a drama series format will bring an impactful and dynamic storyline, creating interesting opportunities to incorporate brands and their USPs into its twisting plot. 

3. Contextualise your product as part of the storyline. Take a different kind of spin to the scene with your products, offering a unique opportunity to engage audience on a deeper emotional level.  Your brand could be the next to create social phenomenon, following the success of Michael Ang's #HALALBAG in the drama - Sweet Dreams. 

Branding Opportunities

TV

• In-show Opening & Closing Credits
• In-show TVC
• Cross Channel Branded Promos

Addressable Advertising

• Precise Audience Targeting

Digital

• Launch and Sustenance Extension at Gempak / Bam Bam Studio - i.e. Drama Spin Off / Drama Engagement Content
  
  

Channel: Astro Ria | CH. 104

Date: 24 July - 31 August, 2023 | Every Monday - Thursday

Time: 10:00pm - 11:00pm

Total Episodes: 24

Pricing Category: x15

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