Apr 18,2023

Liga Malaysia x Stadium Activation

Beyond being the official broadcaster for Liga Malaysia, we are excited to bring to you an on-ground opportunity to join hands with the nation to strengthen the local football scene to the next level. A collaboration with Liga Malaysia and Astro will provide an all round unique and entertaining experience with passionate home ground football fans. 

List of activation line-ups:

1. Registration & Redemption Booth: Merchandise distribution
2. Astro Rewards Booth
3. Sales Booth 
4. Astro Experience Store
5. Sri Pahang Experience: Merchandises, Jerseys, Jersey, Photo booths and Merchandise sales
6. Sports Activity booth 1 (Extreme) - MotoGP x2 - Formula 1 x2 - Cycling Juice Blender Bike x 3
7. Sports Activity booth 2 (Football) - Football SPEED - Football JUMP - Football SUBsoccer
8. Sports Activity booth 3 (Mixed) - Basketball Arcade x 2 - Dart arcade x 2 - Boxing machine x 2
9. MFL’s Sponsor Booths - MFL sponsor activities

How Does This  Activation Benefit Your Brand? 

1. Immerse your brand in a highly emotional, patriotic and entertaining experience during match days. High brand visibility right outside the stadium by engaging with football fans before the match starts! Fans will await for the exciting games to begin by enjoying the various street vendors and entertainment around the stadium venue.

2. Gain your own new sports fandom. Connect with 15K home ground fans by establishing the same interest support through shared experience by converting them into your own brand ambassadors right before the live match. 

3. Strong Promotional Messages across key Astro pillars. Promotional TVC across Astro TV channels, Event Promotional announcements across Astro Radio Platforms, Social Media (Stadium Astro & Astro Arena), Talents Shoutout (Botak, Michelle Lee, Adam C, Eli, Burn, Faiz and Keesh), Website Banners (Astro AWANI, Stadium Astor, Mix, Gempak and more), Sports News and Shows (Nadi Arena, Nadi Weekend, Berbulu Dengan Burn, Borak Borak Botak, Premier League Studio, Liga Malaysia Studio, Astro AWANI updates and more). 

Branding Opportunities


  • Spot Buy on Live Matches
  • Spot Buy on Live Studio Shows

Astro Addressable Advertising

  • Precise Audience Targeting

On-Ground Activation

Sri Pahang Stadium Activation

Date: 20 May 2023 | Saturday

Time: 10:00am to 10:00pm

Location: Kuantan


And much more....do note that more venues will be updated from time to time. Stay tuned!

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