The Big Stage turns 5! This reality-based singing competition programme for 'Budak-Budak Baru Nak Up' talents has a huge social media following where contestants are trained to up their fame to the next level on a bigger stage, TV. This new season will see BBNU talents from Indonesia and South Korea joining our Malaysian talents. 

How Does This Show Benefit Your Brand?

1. Strong Performance. Guaranteed viewership and talk ability performance in Season 4.

• Viewership: Total TV reach 5.3 Mil viewers (peak ratings at 1.48 Mil) + On Demand views 253K + Astro GO views 436K
• Social Media: 2.18 Mil views, 12 Mil impressions, 7.4 Mil reach,  295K total mentions, 80K unique authors, 186 Mil total reach

2. International Talents Participation with New Hosts and Juries. This new season will welcome talents from Indonesia and South Korea with brand new hosts and juries. New set of juries promise to excite the audiences with new permanent jury (could be a Malaysian or International) with a vast knowledge about the music scene. 

• Jury Hype - a jury who is popular-by-demand with a strong following base. 
• Jury Pedas - a jury who will provide constructive criticism and implement the element of 'Netizen Presiden'.
• Weekly Guest Jury - A weekly guest jury who comes from different backgrounds in the music and entertainment industry.
• The juries will grade all the performances. 

3. Additional Coverage Extension. A dedicated 90 minute MeleTOP Special Edition which will cover the Big Stage show on 2 May 2023 to create the hype leading to the opening of episode 1. 

Branding Opportunities

TV: Studio & Backstage Big Stage

• In-show Opening & Closing Credits
• In-show TVC
• In-show Lower Third Banner
• VT inside Studio or Backstage
• In-show End Credit
• Branded Promo

TV: Main Show

• In-show Opening & Closing Credits
• In-show TVC
• Breaker in and out
• Logo appearance during LIVE show
• POSM branded items exposure inside hall/backstage
• Credit mention by host during weekly concert
• In-show Lower Third Banner
• End Credit Logo
• Branded Promo

TV: MeleTOP Big Stage Special Edition (on 2nd May)

• Sponsor's Segment
• 10 sec host mention 
• 10 sec lower third banner

Gempak Live+

• Product Placement
• Host Mention
• Dedicated Segment
• Lower Third
• Logo Bug
• Set Branding
• Main Page Branding Logo
• YouTube Live

Social Media

• Social Postings Pre, During and Extensions of Live+ Show on FB, IG, Tiktok

Addressable Advertising

• Precise Audience Targeting 

Digital Extensions on Gempak 

Channel: Astro Ria | CH. 104

Date: 7 May - 9 July, 2023 | Sunday

Time: 9:00pm 

Total Episodes: 10

Pricing Category: x15

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