Liga Malaysia (Liga M) is not just another football league, it's a platform that can help boost your brand's coverage and reach new audiences. With a packed schedule from February to December, including Perlawanan Sumbangsih (Piala Sultan Haji Ahmad Shah), Liga Super, Piala FA, and Piala Malaysia, Liga M offers a plethora of opportunities for brands to engage with a large and passionate fan base.

How can Liga M help your brand stand out from the competition?

1. Local Is Big. Liga M has the potential to surpass global football fanfares. AFF Mitsubishi Electric Cup 2022 with Malaysia team in action has surpassed the viewership of the FIFA World Cup Qatar 2022™ and Premier League’s top matches by 38%.

2. Liga M is close to the hearts of home-ground supporters. Perlawanan Sumbangsih (JDT vs TER) earned 2.4 Mil unique viewers, mainly consisting of home state supporters. Liga Super has already garnered an average of 1.6 Mil monthly unique viewers since its start in February, with a total of 23 matches.
(Source: Kantar DTAM, Total Individuals, Universe: 15,534K, Average Monthly Reach, Period: 24 Feb – 17 Mar 2023)

3. Increase of Time spent when Malaysia team in action. Time spent on Sports segment increased significantly during big sporting event like the FIFA World Cup Qatar 2022™ in November, but it is even higher when the Malaysia team is involved, as seen in the Birmingham 2022 Commonwealth Games in August and the recent AFF Mitsubishi Electric Cup 2022 that took place two days after the World Cup, making it an excellent opportunity for brands to increase their exposure.

4. Bringing the community together without breaking your budget. While marketing during big events is often perceived to come with a high price tag, it doesn't have to be the case. Marketers can effectively use their budget to engage a broad range of demographics and levels of fandom, from diehard fans to casual followers, in unique and dynamic ways through our massive variety of content such as supporting programmes, news, talk shows, social media, and interactive games/competitions, extending beyond live matches.

5. NEW IN! Sneak peek into Astro's Addressable OOH. Liga M presents a valuable opportunity for extended reach and engagement with young adults aged between 18-34 years old through viewing activities in popular sports-watching venues, such as Mamak and Indian restaurants, where viewers spend a significant amount of time in the venues.

Branding opportunities:

TV

• Opening & Closing Credits
• In-Match Exposures 
• In-show TVC Spots
• In-show Product Integration / Product Placement
• In-show Host Mention
• In-show Lower Third Banner
• In-show Logo Bug

Radio

• Weekly Talksets on Liga Malaysia updates/ highlights
• Facebook Posts on Liga Malaysia updates/ highlights / video interview
• Content Tile Ad on SYOK App Malay
• Promo Page on SYOK App Malay
• Facebook Posts to promote Altras Kuaci Podcast
• Ultras Kuaci SYOK Podcast Sponsorship (Content will be on Liga Malaysia)

Astro Addressable Advertising

• Precise Audience Targeting 

Digital

• In-Image Ad
• MREC
• Branded advertorial
• Facebook postings
• Instagram story postings

sooka

• Display & video ads
• Sponsored Page
• Pop-up banner
• Hero banner
• Custom Rail Naming
• Liga Malaysia Capsules
• Push Notification
• Social Media Postings
• EDM

Channel: Astro Arena Bola, Astro Arena Bola 2, Arena Bola 3 & Arena Bola 4 | CH. 803, 804, 805 & 806 (Live / Delayed Matches)

Date: 24 February - 17 December 2023

No of Matches: 182 | Live/Delayed Matches

Pricing Category: Live/Delayed Matches x12 
                            Repeat x5

Date: 8 March - 22 July, 2023 (TBC) 

No of Matches: 31 | Live or Delayed Matches

Pricing Category: Knock Out Stage x12 
                             Quarter-Finals     x15
                             Semi-Finals         x18
                             Final                    x20 
                             Repeat                x5

Date: 3 August - 9 December, 2023 (TBC)

No of Matches: 30 | Live or Delayed Matches

Pricing Category: Knock Out Stage x12 
                             Quarter-Finals     x15
                             Semi-Finals         x18
                             Final                    x20 
                             Repeat                x5

Ride on Malaysia's football fanaticism now and don't miss out on getting your brand's coverage on our local football leagues, including live games, behind-the-scenes training, updates on players and coaches, and the latest football news, benefiting sports fans across Malaysia.

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