Jan 19,2023

Isteri Halal

TIARA belt featuring their long-running telenovela-like romance drama is now on Astro Ria!

Featuring the first drama title on Astro Ria - Isteri Halal (Legal Wife), is an adaptation from Philippines. Adellia's marriage to Zayn is tested when she has to shift her focus to take care of her ailing father, neglecting her husband. Adellia's husband, Zayn and her best friend, Eyra gradually start developing feelings with each other, leading them to have an affair that soon will change each other's life. Adellia finds out about their affair, decided to fight and keep for her husband till the end. 

How Does This Drama Benefit Your Brand?

1. Tiara Monday- Friday, 6:00pm time belt moved to Astro Ria. The first title Isteri Halal will bring strong casts such as Uqasha Senrose (IG 5.3mil followers), Aidit Noh (IG 43.5K followers), Isyariana (IG 390K followers), Nazim Othman (2.5mil followers) to new time belt, extending the China drama belt viewers from 5:00pm to stay on. 

2. Celebrated director and producer. Megadrama superstar, Uqasha Senrose's first appearance on Tiara Belt along with renowned, Uchee Fukada & Nizam Zakaria (producer & director of successful 2022 "Dendam seorang Isteri") will bring strong, seamless storyline incorporating brands and USPs into the drama. 

Branding Opportunities


  • In-show Opening & Closing Credits
  • In-show TVC
  • 100% SOV Branded Capsule: Panggung Mini
  • In-show Product Integration /Placements
  • Cross Channel Branded Promos

Precise Audience Targeting

  • Addressable Advertising

Channel: Astro Ria | CH. 104

Date: 27 February, 2023 onwards | Every Monday - Friday

Time: 6:00pm - 7:00pm

Total Episodes: 80

Pricing Category: x14






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