The 2023 BWF tournaments is the overall badminton circuit organised by the Badminton World Federation (BWF). Together with Lee Zii Jia (Winner of Badminton Asia Championship 2022) and newly crowned French Open Champion, Pearly Tan and Thinnah to lead Malaysia's badminton team to smashing wins LIVE all the way to the finals.

How does a BWF tournament benefit your brand? 

1. Top Key BWF Tournaments most watched by Malaysians.
BWF All England Open 2023 (3.93 Mil Live Viewers), BWF Badminton Asia Championships 2023 (1.02 Mil Live Viewers), TotalEnergies BWF Sudirman Cup 2023 (4.19 Mil Live Viewers), TotalEnergies BWF World Championships 2023 (3.69 Mil LIVE Viewers) and HSBC BWF World Tour Finals 2023 (2.98 Mil LIVE Viewers)

2. Malaysia's No.2 Sport after Football. A grassroots high-impact and resilient sport loved by the nation. An opportunity to connect the brands with the loyal badminton fans community.

Branding Opportunities

TV

• In-show Opening & Closing Credits
• In-show TVC Spots
• 10 sec Logo Bug

SOOKA

• Display & Video Ads (15 sec Pre-roll and Display Ads)
• Custom Rail Naming Social Media Postings

SOCIAL Media

• Facebook Postings
• Instagram Postings

PRECISE AUDIENCE TARGETING

• Astro Addressable Advertising

Channel: Astro SuperSport / Astro SuperSport 2 / Astro SuperSport 3 / Astro SuperSport 4 / Astro SuperSport 5 | CH.811 / 812 / 813 / 814 / 815, ASSP Astro UHD | CH. 805, SOOKA and Astro GO

Date:

• BWF All England Open 2023: 14-19 March, 2023 | Tuesday - Sunday (Live / Delayed)
• BWF Badminton Asia Championships 2023: 25-30 April, 2023 | Tuesday - Sunday (Live / Delayed)
• TotalEnergies BWF Sudirman Cup 2023: 14-21 May, 2023 | Sunday - Sunday (Live / Delayed)
• TotalEnergies BWF World Championships 2023: 21-27 August, 2023 | Monday - Sunday (Live / Delayed)
• HSBC BWF World Tour Finals 2023: 13-17 December, 2023 | Wednesday - Sunday (Live / Delayed) 

Total Tournaments: 5 (32 days)

Pricing Category: LIVE / DELAYED Matches x7,

                            REPEAT Matches x5.0

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