The AFF Mitsubishi Electric Cup 2022 is a biennial football competition organised by the ASEAN Football Federation (AFF). First played in 1996, the tournament is contested by the national ‘A’ teams of Southeast Asia and boasts record TV ratings. In 2022, the 14th edition will continue the format where 10 qualified teams will be split into two groups of five and play a round robin system, with each team playing four fixtures. The format of the knockout round remains unchanged, with semi-finals and the final played on two-leg format.

How does a AFF 2022 benefit your brand? 

1. Hailed as the World Cup of South East Asia. The most prestige cup in SEA where >4.86 Mil Malaysians tuned in to watch live. More than 2.6 Mil Malaysians tuned in live when Malaysia played against Indonesia. 

2. Capture different eyeballs. All 26 Live matches on Astro Arena 2, Astro GO and Sooka. You can start to capture the heart of Malaysian fans with all 26 Live Matches from RM400K sponsorship package. 

Branding Opportunities

TV

• In-show Opening & Closing Credits
• In-show TVC
• In-show Logo Bug
• In-show Lower Third Banner

Precise Audience

• Advertising Astro Addressable Advertising

sooka

• Display & Video Ads - 15 sec pre roll (non-skippable)
• Display Ads Sponsorship
• Custom Rail Naming (35 characters)
• Hero Banner Marketing - Social Media

Social Media

• Weekly Facebook Posts on Astro Arena
• Weekly Instagram Posts on Astro Arena

Channel : Astro Arena 2 | CH. 802

Date 20 December, 2022 – 16 January, 2023

Pricing Category: Group Stage x7

                             Semi Finals: x8

                             Finals: x9

                             Supporting Programmes: x7

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