Dec 14,2022

Key Signature Programmes 2023


Let's kick start 2023 with our most popular key signature shows Malaysians love to tune into throughout the calendar year. Download the pricing categories here now! 

1. The Masked Singer Malaysia 3

The award-winning hit mystery, The Masked Singer Malaysia returns for a brand new season. Back with bigger mysteries and characters to unmask, this reality singing competition television series is based on the world famous Masked Singer franchise, inspired by South Korea's King of Mask Singer. A mixture of a singing competition and gameshow mystery with an ensemble of hilarious juries, this show is set to entertain Malaysians once again.

How Does This Show Benefit Your Brand?

  • Season 3 returns with bigger performers. Mysterious performers wear costumes to conceal their identities whereby one will be eliminated each week. The eliminated performer will have to unmask and reveal their identity. Small hints are given for the viewers to guess along. 
  • A family-friendly genre. This light and entertaining singing competition is an excellent guessing content to bond with the family. The core essence of guessing competition challenges on each episode will create suspense and favouritism across all age groups in the family.

Channel: Astro Warna | CH.107

Date: 23 December 2022 – 3 March, 2023

Pricing Category: x10

Genre: Mystery Singing Competition

 

2. Mega Spontan

Mega Spontan is back with a new format. A comedy competition with contestants ranging from comedians to actors, this new season will showcase fan-favourite improvised games and new challenges. Returning from a three-year break, this show will showcase the talented skills of comedians and celebrities who are taking up the challenges. 

How Does This Show Benefit Your Brand?

  • 1st time competition between comedians and actors. Join the battle of comedy between the top comedians and actors. Who will emerge as the winner? 
  • Incorporating brand messages for maximum visibility. Branding will be seen during the live set from games, challenges, contestants waiting area, live interview side stage to the juries table.  

Channel: Astro Warna | CH.107

Date: May - June, 2023

Pricing Category: x10

Genre: Comedy Competition

 

3. Sepahtu Reunion LIVE & Tour

A brand new season of stage comedy going on tour to meet and greet their fans. The nation's most popular stage comedy troupe will perform real-life comedy, unscripted, spontaneous, solid, and entertaining sketches. There will be a new comedy topic every week that can be scripted with client messages and brand mentions.

How Does This Show Benefit Your Brand?

  • Nationwide tour. The Sepahtu troupe will be heading to central, south, north and east coast region to meet and greet their fans. Opportunity for sponsor's to run contest and do sampling for live audiences.
  • Incorporating brand messages into live scripts. New comedy topics every week to incorporate brand messages and mentions.

Channel: Astro Warna | CH.107

Date: July - October, 2023

Pricing Category: x10

Genre: Comedy, On-Ground

 

4. Maharaja Lawak Mega 2023

Maharaja Lawak Mega remains to be one of the best entertainment platforms in-search of the top comedians in the Nusantara region. A homegrown stage show has propelled Nabil, Sepahtu troupe and more into national stardom. Each week, contestants will perform a comedy sketch according to the theme given as a challenge and will be judged by juries from different backgrounds. 

How Does This Show Benefit Your Brand?

  • More than 10 years established in the live stand-up comedy stage shows. A platform to discover the next best comedian to drive them into national stardom. 
  • Incorporating brand messages into live set. Visible branding during the live set from contestants waiting area, live interview side stage to the juries table.   

Channel: Astro Warna | CH.107

Date: December, 2023 – February, 2024

Pricing Category: x15

Genre: Comedy Competition

 

5. Big Stage S5

Entering it's 5th year and running strong, Big Stage is a reality-themed singing competition featuring "new kids on the block" talents with strong social followers in the music industry. Keeping with its original concept, this show is an open competition for both local and international talents including Malaysia, Indonesia, Brunei, Thailand and South Korea. The winner will receive cash prizes and a trophy.

How Does This Show Benefit Your Brand?

  • Young and new talents with strong social media followers. A returning key signature singing reality show targeted to young Malay viewers who are also followers and fans of the participating performers. 
  • Renowned judges and hosts. Featuring well known celebrities from the music industry and hosts, Sherry Alhadad and Alif Satar. 

Channel: Astro Ria | CH.104

Date: May - July, 2023

Pricing Category: x15

Genre: Singing Competition

 

6. AME 2023 (Anugerah MeleTOP ERA)

The most coveted and credible award show in Southeast Asia, AME 2023 is a people’s choice award ceremony to recognise home-based top artists in various entertainment platforms such as music, radio, television, films, and online. Using fan voting through website, SMS and the SYOK app, a total of 15 categories of awards will be awarded during this prestigious show. Be prepared to see an extravagant, fully-fledged fiesta with LIVE performances, A-list celebrities and influencers.

How Does This Show Benefit Your Brand?

  • Most prestigious award show in Malaysia. Get onboard with the No.1 most trended award show in Malaysia. Highly anticipated entertainers and the crème de la crème of the music, radio, television, films and online industries. Each award in the different categories can also be sponsored by brands. 
  • Injecting brands into the live award show. Opportunities for brand integration throughout the live set starting from the red carpet, backstage exclusives to stage and ambassadors appearances.  

Channel: Astro Ria | CH.104

Date: July 2023

Pricing Category: x13

Genre: Awards Show

 

7. Real Men Malaysia (Working Title)

For the very first time in Malaysia, this adaptation of South Korean famous reality show "Real Man", will feature local male celebrities going through extensive military training for 6 days. This show will cover 24 hours for 6 days on each of the participants at the camp. Viewers will immerse themselves by being on the journey along with their favourite celebrities as they go through the obstacles, challenges, joys and brotherhood faced by each of them.

How Does This Show Benefit Your Brand?

  • 1st reality show in collaboration with Malaysian Armed Force (Angkatan Tentara Malaysia). Local male celebrities from diverse backgrounds and personalities learn how to get along with others while having their mental and physical abilities pushed to the limits. 
  • Injecting Malaysia's military life with entertainment elements. Putting military training challenges elements in a entertainment format, creating a perfect entertaining treat for reality and entertainment viewers. Injecting real challenges moments with action is a perfect combination for family viewing. 

Channel: Astro Ria | CH.104

Date: July - September, 2023

Pricing Category: x15

Genre: Reality Show 

 

8. Gegar Vaganza S10

The No. 1 reality singing competition in Malaysia is back with a brand new season. Featuring the country's one hit wonder singers where they need to compete every week based on theme in order to become the next champion of Gegar Vaganza. The singer with the highest score from the panel of professional juries will advance to the coming week's concert and the singer who gets a lowest score for the week will be eliminated. Each performance will be accompanied by a live music band along with drama and surprises (triggers) that will be inserted to hype up the concert and its viewers. 

  • The No.1 reality singing competition in Malaysia. An avenue for veteran singers to re-popularize their evergreen, past hit songs and re-introduce themselves to the younger generation of music lovers. The last standing singer with the highest score will win cash prizes and crowned as the champion. 
  • Connecting with the loyal fans and also growing the new generation fans. Bringing different generation group of fans together at one place giving avenue for brands to interact with them directly. 

Channel: Astro Ria | CH.104

Date: September - December, 2023

Pricing Category: x21

Genre: Singing Competition

 

9. Classic Golden Melody Singing Competition 2023

It is never too late to pursue your singing passion. At Astro Classic Golden Melody Singing Competition (CGM), the sky is the limit as it offers the best platform for all aspiring singers to showcase their talent! For the past 22 years, this competition has upheld the spirit of “Age is not an issue”. It has inspired middle to golden aged contestants to never give up in pursuing their dreams of singing. 

How Does This Show Benefit Your Brand? 

  • 22 Years of Glory: It has grown from strength to strength over the past 22 years to become one of biggest Malaysia's household name.
  • Singing Competition to Branded Entertainment From IP extension: An ever-evolving content from TV to on-ground events, exclusive brand integration, online community and more. 
  • Multi Talented Contestants: Participation and followers from across Southeast Asia. 
  • Top Chinese Entertainment Programme: CGM on Astro AEC is dominated by more than half of Astro Chinese viewers. 

Channel: Astro AEC | CH.306

Date: September - December, 2023

Pricing Category: x10 and x13 (Finale)

Genre: Singing Competition

 

10. TVB Star Awards Malaysia 2023

The highly anticipated Live Awards Show is back after several years due to the COVID-19 pandemic. This prestigious awards presentation will bring together the stiffest competition amongst the biggest TVB stars of the year by recognising the TVB actors and actresses for their incredible on-screen achievements in year 2022. This Live Star-Studded Awards Show will also showcase live singing performance with an exciting and interactive element to connect Malaysian fans at a new level, concurrently with their favourite artistes award winning moments. 

How Does This Show Benefit Your Brand?

  • The influential power of TVB superstars. An opportunity for brands to associate with the TVB fans through the TVB superstars where this is the perfect platform for the fans to get up-close and personal with their favourite superstars.
  • Highly anticipated fan-voting engagement.  An opportunity to activate brand love and engage live with TVB fans during the voting campaign through a dedicated mircrosite and mobile app. High traffic is expected to tune in to monitor the progress on the live voting results and to win exclusive merchandizes and prizes. 

Channel: TVB Jade | CH. 310

Date: November, 2023 (TBC)

Pricing Category: x6 and x7 (Finale)

Genre: Awards Show 

 

11. Hero

Positioning this localized content as Malaysia’s 1st Superhero Universe Franchise, targeting to Malaysian families with kids aged 10-12 years old with a clear motivational message "If you believe in yourself, you can do great things". 

How Does This Show Benefit Your Brand?

  • Targeting urban Malaysian families with kids 10-12 years old. Riding on a Superhero universe that is engaging and relatable to both parents and kids with positive motivational messaging throughout the campaign.

Channel: Astro Ceria | CH. 611

Date: August - October, 2023

Pricing Category: x5

Genre: Kids Superheroes

 

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