Nov 21,2022

Chinese New Year Brand Film


In 2022, more than 30 CNY Brand Films were produced in the market. Most of the video content and messages did so well but were not widely known and watched by their target audience. This is mainly due to lack of exposure and coverage as the majority of the videos were posted on selected digital platforms.

CNY is when most Chinese families gather to share meals and watch TV together. This tradition and practice have been going on for years, even more so post-pandemic where families prefer intimate, close family gatherings.

So, don't miss out on this opportunity to maximise your CNY brand films exposure to your target audience with our customised, curated campaign. 

How Does This Campaign Benefit Your CNY Brand Film? 

1. Full 360 exposure.  Exposure on multiple touchpoints on television, digital, radio, news platforms and an exclusive CNY pop-up channel. 

2. Exclusive Premiere Screening Session at Cinema Hall​. We're inviting all brand films directors and clients to share about their brand films on stage​ in an interview concept. Media partners, celebrities, influencers and selected audiences will be invited as guests to watch the brand films. Branding exposure on shared backdrop and banners. ​

Branding Opportunities

TV

  • CNY Brand Film (Full Length)
  • CNY Brand Film (Cutdown Version)
  • Astro AEC Prime Talk: Market Spotlite Package
  • AWANI 7:45 & Buletin AWANI Package

Radio

  • Soundbyte Live Liner

Digital

  • Branded Advertorial
  • Facebook Post
  • Instagram Post

VOD

  • A dedicated reel on Astro VOD interface to house all CNY brand films in one place​

On-Ground

  • Exclusive Screening Session @ Cinema Hall​
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