Nov 30,2022

Sepak Takraw League (STL) 2023


The upcoming 9th season of Sepak Takraw League (STL) will feature 3 tournaments for 3-months long. STL Division will feature 10 teams competing for the title of Champion, with top 2 teams vying for promotion to the Premier League.

STL Premier League will feature 10 teams with well known star players from Thailand, Indonesia and many more. The 10 teams will be playing at their highest level through a series of 93 matches across 8 weeks. All 93 ticketed LIVE matches will be held across Kuala Lumpur, Penang, Perak, Melaka, Negeri Sembilan and Johor.

Champions Cup will feature 5 teams from the Premier League and 5 International Teams with a total of 24 matches. Adding international flavour with English commentary provided in the coverage, this is befitting of such an international spectacle for Sepak Takraw. The Champions League will be at the state of the art facilities of Iskandar Malaysia Studios, Johor.

How Does This Tournaments Benefit Your Brand?

1. Targeting Malay grassroot followers: Reaching a total of 4.6 million viewers where 3.9 MIL (85%) are grassroot followers. (Source: Kantar Media DTAM)

2. A local community-level tournament: An opportunity to connect the brands with the local state community.

3. High interest game: Setting high standards where the the top 5 teams from Premier League will be competing with 5 national competitive teams (Thailand, Indonesia and more) at an international level. 

Branding Opportunities

TV

  • In-show Opening & Closing Credits
  • In-show TVC
  • In-show Logo Bug
  • In-show Lower Third Banner'
  • In-show Opening to Nadi Arena segment

On-Ground

  • Branding Opportunites on court and players 
  • Prize Presentation 

Precise Audience Advertising

  • Astro Addressable Advertising 

sooka

  • Display & Video Ads - 15 sec pre roll (non-skippable)
  • Display Ads Sponsorship
  • Custom Rail Naming (35 characters)
  • Hero Banner
  • Marketing - Social Media

Social Media

  • Weekly Facebook Posts on Astro Arena
  • Weekly Instagram Posts on Astro Arena

Channel: Astro Arena | CH. 801 and Astro Arena 2 | CH. 802, Astro GO and sooka 

Date: 6 January - 18 March, 2023 l LIVE 

STL Division 1 (LIVE)

  • Total Teams: 10
  • Total Matches: 24
  • Date: 31 January – 5 February, 2023
  • Location: Kuala Lumpur

STL Premier League 2022 (LIVE)

  • Total Teams: 10
  • Total Matches: 93
  • Date: 6 January – 5 March, 2023
  • Location: Kuala Lumpur, Penang, Perak, Negeri Sembilan, Melaka & Johor

STL Champions Cup 2022 (LIVE)

  • Total Teams: 10
  • Total Matches: 24
  • Date: 12 – 18 March, 2023
  • Location: Iskandar Malaysia Studios, Johor Bahru

Pricing Category: LIVE / DELAYED Matches x10

                            Supporting Programmes x9

                            REPEAT Matches x5

                            REPEAT Programmes x5

 
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