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Next to Neelofa S2

Pa&Ma Playdate is an infotainment program with a reality show treatment that serves its audience with a wealth of information on parenting, child education & healthcare. The programme has a “Adik Tanya” segment touching on topics related to the well-being of children.

How Does This Show Benefit Your Brand? 

1. Focusing on children and parenting topics: Hosted by child star, Ara Aziz (156K IG followers) who is the current ambassador for Toys R Us and Ebright Public Speaking, she is well known amongst kids and parents.

2. Parenting and children topics:  A popular content in a relax, fun, happy with sharing tips on parenting and children well-being presented by a child host which is suitable for brands targeting to children and parents. 

Branding Opportunities:

TV

• In-show Opening & Closing Credits
• In-show TVC
• In-show Product Integration /Placements
• POSM branded items exposure during activities
• In-show Credit mention by host/guest during interview
• In-show End Credit Logo Sponsor presenting "Adik Tanya" Segment with credit mention and lower third banner
• Branded Promo
• Weekly Capsules

Digital

• Episodic promo on Pa & Ma Social Media Posts
• Instagram Live Session to drive social traffic
• Branded Digitorial to drive social traffic
• Short Video (Pa & Ma Beauty Box)
• Branding exposure on Pa & Ma Website
• Customised Microsite

Channel: Astro Ria | CH. 104

Date: Mid-Dec (Sponsor Driven) | Wednesday or Thursday

Time: 9.00pm - 10:00pm

Pricing Category: x13

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