Sep 06,2022

Takdir Cinta Dhia


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Dhia's father has arranged a marriage for her and his best friend's son Huzair. One day, a tragic accident killed both Dhia's and Huzair's father. After the accident, 
Dhia has to move in to her brother in-law, Fayyad's house where he lives with his wicked sister-in-law, Natasha and eldest sister, Nadia.

Fayyad's initial plan is to take all of Dhia's father's wealth but slowly he started to fall in love with Dhia. Natasha's plan to get rid of Dhia by marrying her off to Huzair. Huzair, who is also Fayyad's friend kept running into Dhia at Fayyad's house is unaware that she is his fiance. He too falls in love with her.

Now, Fayyad is trying to win Dhia's heart, convincing her that he didn't plan the accident that killed her father and his best friend. 


How Does This Drama Benefit Your Brand? 

1. Astro Prima, Key Signature Belt: Tiara Belt is the most popular drama slot on Astro Prima and dominates the Monday - Friday 6pm time slot across all segments. The recent drama, 'Dendam Seorang Isteri' attracted 5.2mil viewers and it has been garnering lot of buzz on real time searches. 
(Source: Kantar Media DTAM, Malay 4+, Base: 9.9 Mil; Period: Mar-Jul 2022)

2. A dynamic opportunities for branding: Brand journey through Dhia's journey from start until the last episode. Great potential for brand usage and integration for skincare, nutritional products, cosmetics and more. Extend eye balls and interaction beyond a series through GEMPAK CHOPP. Gamify the brand presence during the scenes and engage with the characters.


Branding Opportunities:

TV

  • In-show Opening & Closing Credits
  • In-show TVC
  • In-show Product Integration /Placements
  • Branded Promo

Digital

  • Digital Extensions in Gempak - Gempak Chopp

Channel: Astro Prima | CH. 105

Date: 12 September – 4 November, 2022 | Every Monday- Friday

Time: 6:00pm - 7:00pm

Total Episodes: 40

Pricing Category: x14

  

 

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