Jul 29,2022

FIFA World Cup Qatar 2022™


The FIFA World Cup Qatar 2022™ is taking place from 21 November to 18 December in Qatar. It will be the 22nd edition of the competition and the FIRST hosted in the Arab nations. The draw for the World Cup group phase took place in Doha, Qatar, on April 1 2022 to set the stage for the tournament. The final three qualification places were filled in June, with Wales, Australia and Costa Rica completing the 32-team line-up.


How does FIFA World Cup Qatar 2022™ benefit your brand? 

1. The World's Most Anticipated Game!: The FIFA World Cup™ is a cultural phenomenon that transcends sports. It is the one event with the power to captivate and unite all nations. For one month, the world stops to watch 32 countries on their quest to be crowned FIFA World Cup™ Champions and for their names to be forever etched in the annals of the beautiful game’s rich history. 

2. Get Your Brand in Front of the Biggest Pool of Sports Fandom: Reaching a potential 11.6 MIL supporters (+36% from 2014) and 5.0 MIL supporters watching the final match (+200% from 2014). In previous years, 90% of Astro viewers watched the 2018 FIFA World Cup™, 86% of them watched the matches on Astro Sports Channels, average time spent was 78 MINS for every match. Extended potential reach > 1 Mil on Astro GO,  2.9 MIL Stadium Astro pages views and +1127% (580K) Unique Users on Stadium Astro App during the FIFA World Cup™.

(Source: Kantar Media DTAM, Total Individuals 4+, Period: World Cup 2018)

3. Immersive Branding Opportunities: Choices of rooms for branding from full sponsorship, guerilla activation, radio activation to digital and viewing parties, starting from as low as RM50K.  

4. Unleash Emotionally Engaging Creativity: Tapping into the popularity of FIFA World Cup™ to add value to audiences' experiences with innovative and creative ways to tell story that lie within this immersive environment.  

Storytelling

  • 37% of marketing award winners used Storytelling as creative strategy
  • 25% of marketing cases used Storytelling as creative strategy
  • The index of winning is 5X more by using Storytelling as creative strategy to overachieve campaign metrics

Emotion

  • 37% of marketing award winners used Emotion as creative strategy
  • 23% of marketing cases used Emotion as creative strategy
  • The index of winning is 6X more by using Emotion as creative strategy to overachieve campaign metrics

(Source: “Moving the Needle with Sports Marketing", April 2022, World Advertising Research Centre (WARC)© and database right Ascential Events (Europe) Limited 2022)

Branding opportunities:

TV

  • Opening & Closing Credits
  • In-show TVC Spots
  • Promo spots

Radio

  • Recorded promo
  • Promo plus tag after the recorded promo
  • Outro with brand name and sales message 
  • LifeByte plus
  • Spot buy

PRECISE AUDIENCE TARGETING

  • Astro Addressable Advertising 

DIGITAL

  • Site takeover
  • Leaderboard
  • MREC
  • Branded advertorial
  • Facebook postings
  • Facebook live postings
  • Instagram story postings

SOOKA

  • Display & video ads (15 sec pre-roll and display ads)
  • Pop-up banner
  • Hero banner
  • Custom Rail Naming
  • Push notification
  • Capsules on Borak Borak Botak and Bola Itu Life
  • Match highlights
  • Social Media Postings
  • EDM

Channel: Astro Arena / Astro Arena 2 | CH. 801 / 802 or Astro SuperSport / Astro SuperSport 2 / Astro SuperSport 3 / Astro SuperSport 4 / Astro SuperSport 5 | CH.811 / 812 / 813 / 814 / 815, ASSP UHD | CH. 780, SOOKA and Astro GO

Date: 21 November - 18 December, 2022 | Monday - Sunday 

Total Days: 28 days

Pricing Category: LIVE / DELAYED

                            Semi Finals & Finals x18

                            Group of 16 & Quarter Finals x15

                            Group Matches x10

                            Supporting / Ancillary / Official Programmes x10

                            REPEATS

                            Semi Finals & Finals x5

                            Group of 16 & Quarter Finals x5

                            Group Matches x5

                            Supporting / Ancillary / Official Programmes x5 

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