Jul 26,2022

Cinta Hilang Kata


Nurul Masmin is a successful novelist who is from a well-to-do family. Despite her being so successful, her mom wants her to marry Amirul, son of their maid Jah Gayah, leading her with no choice but to leave the love of her life, Rain Akhtar. 


Months after being married, Amirul begins to reveal his true colours, becoming a hot-tempered person and only interested in Nurul's money. On the other hand, her friend, Sabirah who is jealous of Nurul since university is determined to destroy Nurul by using black magic. Will Nurul Masmin be able to continue to persevere in her marriage and her career?

How Does This Drama Benefit Your Brand? 

1. Astro Prima, Key Signature Belt: Tiara Belt is the most popular drama slot on Astro Prima and dominates the Monday - Friday 6pm time slot across all segments. The recent drama "Dendam Seorang Isteri" attracted 5.2mil viewers and it has been garnering lot of buzz on real time searches. 
(Source: Kantar Media DTAM, Malay 4+, Base: 9.9 Mil; Period: Mar-Jul 2022)

2. New plot and twist focusing on a family-centered storyline: story about family conflicts and jealousy that are considered taboo by some in our society, but are common in reality. Touching on the topics of Black magic, which is performed to destroy family members due to jealousy.

3. A dynamic combination of well known and new actors: With Sophia Albarakbah, Shahz Jaszie, Iqram Dinzly, and Nellisa Nizam, the drama brings together a cast of actors both new and experienced, which makes it the perfect combination of the two. There is no doubt that the unique pairing of famous director Kyoll Hamzah with the script by Novelist Lily Haslina, will not only delight local drama fans, but will also attract new audiences to the genre as a whole.

 

Branding Opportunities:

TV

  • In-show Opening & Closing
  • In-show Credits
  • In-show TVC spots
  • Branded Promo

Digital

  • Extension Campaigns in GEMPAK
  • GEMPAK Chopp
  • Drama Spin Offs 


Channel: Astro Prima | CH. 105

Date: 18 July - 2 September, 2022 | Every Monday - Friday

Time: 6:00pm – 7:00pm (Tiara Slot)

Episodes: 40 

Pricing Category: x14

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