The Golden Club (TGC), a community of fans from Classic Golden Melody Singing Competition brings a new creative format that has gone beyond TV, wowing fans on digital platforms.

Classic's Kitchen is a show that combines signature singing elements from the singing competition and a cooking show! Featuring TGC KOLs who will impart their cooking knowledge and diet tips that will encourage viewers to lead a better, healthier and active lifestyles. 

Hosted by Mairwen Chang along with CGM 2021 Top 8 finalists as special weekly and a renowned nutritionist. This 2 minute content also comes with simple, creative nutrition and well balanced recipe for middle aged and above. 

How does this show benefit your brand? 

• Convenient format: A 2-minute content served in a simple bite-size and informative manner.
• Brand recall: Multiple brand mentions and exposure within a 2-minute content.
• Brand lifting and favourability: Added depth content creates close connection for brands.
• Evoking storylines: Attention retention by bridging a sense of connection through familiarity and trust with the viewers.

Branding Opportunities:

TV

• In-show Lower Third Banner
• In-show Product Integration and Placement
• Sponsor's tag-on
• Branded promo
• TV Promo tag-on

Radio

• Weekly Talk Set on Mei Sim’s Segment (on about the weekly content)
• Recorded Promo (to push the weekly TX date)                                                                         

Digital

• Pre-roll & Mid-roll Audio on Food & Beverage Audience Interest (Central Location)

Channel: Astro AEC l CH.306 

Date: 15 July – 2 September, 2022 | Every Friday and Saturday

Time: 10:28pm - 10:30pm

Total Episodes: 9

Pricing Category: x9

Like the Campaign?
Yes, I want to create my own campaign.

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