Jun 22,2022

Astro Kem Badminton 2022

Launched in 2012, Astro Kem Badminton (AKB) is a grassroots development programme to discover young badminton talents and uplift the standards of the sport. To date, AKB has seen and trained over 16,000 children, identifying promising players and providing coaching and mentorship to nurture them towards becoming professional athletes. Astro continues to champion the development of badminton as a unifying force in our community.

How does this Kem Badminton 2022 benefit your brand? 

1. Groomed and mentored successful talents: Astro Kasih & Kem Badminton have mentored and seen 16,000 children since 2012. 68% National youth players are Astro Kem Badminton alumni. 5 Astro Kem Badminton alumni has since been promoted to National Senior Squad including Jacky Kok (2022 Swedish Open Champion) and Myisha Mohd Khairul (2022 Dutch International Series Champion). Other alumni representing Malaysia - Justin Hoh, Wan Arif, Go Pei Kee (SEA Games) and Tan Zhing Yi, Chan Wen Tse, Valeree Siow (UBER).

2. Talents search across Malaysia: Committed to developing local badminton talents through our grassroots selection camps across 5 cities (Kuala Lumpur, Johor Bahru, Penang Kota Kinabalu & Kuching) in Malaysia.

Branding opportunities


  • TV Branded Content Capsules
  • Post Promo Embedding the sponsor’s product USP or brand tastefully in the production (subject to final confirmation)


  • Branded Content Capsules
  • Post Branded Promo
  • Branded Advertorial
  • Social Media Posting
  • Masthead Expandable
  • Catfish Interstitial
  • Leaderboard


  • Brand Exposure at all camps across 5 locations

 Channel: Astro Arena | CH. 801, Astro SuperSport | CH. 811, 812, 813, 814 or 815

Selection Dates:

  • Johor Bahru: 24-25 June 2022
  • Penang: 2-3 July 2022
  • Kuala Lumpur: 16-17 July 2022
  • Kota Kinabalu: 23-24 July 2022
  • Kuching: 30-31 July 2022
  • Residential Camp (Kuala Lumpur): 4-9 September 2022
  • National Junior Team Training with BAM (Kuala Lumpur): December 2022 (TBC)


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