May 31,2022

Suara Viral 3.0


Suara Viral 3.0 returns with a brand new season with well-known hosts including comedian, Danial Zaini and actor-singer, Naim Daniel. The new season will continue its search of new singing talents aged 18-70 years old ranging from soloists, duos to groups in the form of bands, buskers and families! The performers will need to sing at the famous 'Tangga Viral' starting from the top in silhouette without revealing their identities. They will progress to the center stage when all six juries pressed all their buzzers.

Every week, six new performers will sing a given song and the winner from that episode will be announced as the weekly winner. The seven weekly winners will then compete in the Quarter Finals. The top five performers will advance into Semi-Finals, where the top four will advance to the Finals where the champion will win the title of Suara Viral 3.0.
The main professional jury is Dato' Hattan a.k.a "Juri Otai", who will be accompanied by Marsha Milan, Haqiem Rusli, Aina Abdul, and other two other weekly guest juries. List of weekly guest juries: 

Episode 1: Mawi, Sarah Suhairi
Episode 2: Sudyr Tahir, Stacy
Episode 3: Azmi Saat, Iman Troye
Episode 4: Ara Johari, Achey
Episode 5: Wany Hasrita, Afieq Shazwan
Episode 6: Sean Lee, Sharif Zero
Episode 7: Lan Solo, Kaka Azraff, Muss
Episode 8: Didie Alias, Zul Huzaimy
Episode 9: Noryn Aziz, Man Raja Lawak
Episode10: Amy Search, Didie Alias

Potential Reach: 2.3 million

(Source: Kantar Media DTAM, Malay 4+, Base: 9.9 Mil; Period: Nov 2021 – Jan 2022)

How Does This Show Benefit Your Brand? 

1. Emotional Attachment: Singing competition shows have been key staple entertainment for Malays across all generations. Viewers have strong attachment to the performers stories and weekly journeys. 

2. Audience-grabbing appeals with a twist: The mystery setting “Tangga Viral” unlocking shocking results and dramas, creating suspense for the viewers.

3. Go Big and Viral: Opportunities for brands with extended digital campaign - video behind-the-scenes, guessing games on who will be next week's celebrity juries and elimination with and Live steaming on key social media platforms.

Branding opportunities

TV

  • In-show Opening & Closing Credits (Weekly Capsules, Live Update Capsules & Main Show)
  • In-show TVC spots (Weekly Capsules & Main Show)
  • In-show Lower Third Banner 
  • In-show product placement & integration (Weekly Capsules)
  • In-show End Credits 
  • Branded Promo

Digital

  • Extension Campaigns in GEMPAK
  • Facebook Posts
  • Instagram Posts
  • Instagram Story
  • Branded Advertorial

Marketing

  • Branding on marketing collaterals (subject to final approval)

Channel: Astro Prima l CH.105 

Date: 6 July - 7 September, 2022 l Every Wednesday

Time: 9:00pm - 10:00pm

Total Episodes: 10

Pricing Category: x10

 

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