May 30,2022

Rap Porkalam


Malaysia’s Tamil rap competition, Rap Porkalam is back for a second season with a bigger and bolder new format. The first season held 2 years ago was a huge success and created a wave of excitement in search for the best Malaysian Tamil rapper. The show also created massive buzz with high number of conversations on social media, recording a high number of 1.2 MIL views, outnumbering TV Indian viewers at 700K. 

Themed #RapIsaiTodarum (rap music will continue), the show provides aspiring local rappers the chance to develop their talents and chase their dreams. This competition is opened to all Malaysians with no age limit. Hosted by Emcee Jesz, one of International Tamil Hip Hop pioneers with award-winning Tamil rap local legend and the godfather of Tamil rap, Yogi B (87K Instagram and 54K Twitter followers), plus award-winning composer and producer, Navin Navigator as judges. The 20 shortlisted rappers will be mentored by local rappers, Saint TFC (31K Instagram and 40K TikTok followers) and Sheezay (135K Instagram and 41K TikTok followers). The winner of this season will take home a cash prize of RM20,000.

Potential Reach: 550K viewers

(Source: Kantar Media DTAM, Indian 4+, Base: 1.5mil; Period: February - May 2022)

3 Reasons Why this Show is Fit for Your Brand?

  • Mass Appeal amongst Malaysians: Tamil rap often uses a lot of words in English and Bahasa Malaysia, therefore easily connected with multi-lingual mass audience music lovers.
  • Global Recognition: One of the judges, Yogi B (founder of Poetic Ammo) is famous globally and his songs advocate racial harmony and empowers people by recognising the daily life struggles in Malaysia.
  • Spotlights the Malaysian Indian community: Tamil rap lyrics have strong empowerment and edifying messages for the community, motivating Tamil people to rise above their adversities and be proud of their heritage as the music represents their Tamil identity and vibrant culture.

Branding Opportunities:

TV

  • In-show opening and closing credits
  • In-show TVC Spots
  • In-show lower third banner
  • In-show end credits
  • Branded promo
  • Promo tag-on

Digital

Brand exposure on Rap Porkalam microsite under Astro Ulagam and its social media on the following:

  • Contestants' introduction video
  • Weekly behind the scene bloopers
  • Weekly unseen / deleted videos
  • Weekly Extended Promo 1 minute
  • Digital extension on judge interviews snippets and programme fillers
  • Branded Advertorial

Channel: Astro Vinmeen HD | CH.202

TX Date: 4 June – 27 August, 2022 | Every Saturday

TX Time: 9pm - 10:00pm

Total Episodes: 13 episodes

Pricing Category: x8

 

 

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