Apr 16,2022

Dewi Remaja


Dewi Remaja is a women talent and beauty pageant programme organised by Nu Ideaktiv, championed by its Gen-Z and youth empowerment IP, Remaja. It is a platform for artistic and versatile women to shine in the entertainment industry, be an icon, and inspire other women. As of now, there are 11 batches of Dewi Remaja.

Potential TV Reach: 5.0 million (incl repeats)

(Source: Kantar Media DTAM, Total Individuals, Universe: 15 Mil, Oct-Dec, 2019)

 

How Does This Show Benefit Your Brand? 

1. Established Platform: More than 36 years, talent & beauty contest that produces a lot of A-class celebrities, models and actresses such as Neelofa, Scha Alyahya, Rozita Che Wan, Umie Aida and many more. 

2. Creative Engagement Opportunities: Great potential for product integration and usage with the young contestants such as skincare, haircare, cosmetics, clothing apparels, mobile phones and etc. Opens opportunity to engage the newly crowned winner to be a brand ambassador. 

3. A New Generation: Brands can engage with Gen Z females using unbridled emotional connection. Fans of the show are like the contestants- digitally engaged, educated, entrepreneurial, empowered, cares about sustainability and more! 

Branding opportunities

TV

  • In-show Opening & Closing Credits
  • In-show TVC spots
  • In-show Lower Third Banner
  • In-show Slide Breaker In & Out
  • In-show product placement & integration during weekly challenge
  • In-show End Credits Sponsors
  • Award Presenting Post Congratulatory Promo
  • Branded Promo

Digital

  • Branded Frame
  • Branded Advertorial
  • Social Media Postings (Remaja Facebook, Instagram, YouTube and Microsite)
  • Branded Advertorials
  • Short Customized Short Video 
  • Episodic Promo Snippet Video
  • Episodic Promo Poster
  • Microsite with Client's Branding
  • Promotional Banner on Microsite

Channel: Astro Ria l CH.104 

Date: Starting 30 June, 2022 l Every Thursday

Time: 9:00pm - 10:00pm

Total Episodes: 8

Pricing Category: x13

Like the Campaign?
Yes, I want to create my own campaign.
Send me the advertising kit
Inline content