Apr 05,2022

Nusyuz Berkiblat Cinta (Ramadan Drama Special)

Nusyuz Berkiblat Cinta is about a newlywed couple who's husband, Adam must commit to the 7 rules set by Hawa whereby he is prohibited to visit his parents. In a separate story, marriage isn’t a bed of roses for Safi and Irfan as she is stuck in an abusive household. Hawa tries to advise Safi to leave her husband but fails. 

Will Safi survive the continuous abuse? Has Safi's marriage caused Hawa to be difficult towards Adam? 

Casts: Emma Maembong (5.1 Mil Followers), Fikry Ibrahim (1.1 Mil Followers), Nadhir Nasar (Project Anchor SPM & Hero Remaja), Shaza Bae (Marry Me Senorita, Perempuan Tanpa Dosa & Dewi Remaja)

Potential Reach: 4.6 mil (as high as 7.4 mil reach per title)

(Source: Kantar Media DTAM, Malay 4+, Base: 9.9 Mil; Period: Jan-Dec 2021)

4 Reasons Why this Drama is Fit for Your Brand?

1. Astro Ria, Key Signature Belt: Home of the Malay signature entertainment that offers a variety of local programmes ranging from reality shows, fun game shows to drama series. 

2. An Astro Ria First: This will be the first time a Ramadan Special will be airing on this popular key signature belt! 

3. Opportunities for client: A brand can serve as the protagonist's strongest ally and enable the story to unfold. Through the character's journey there is great potential for product integration, including skincare, nutritional products, cosmetics and etc.

4. Engage with the drama beyond the series: GEMPAK CHOPP offers brands a way to engage with audiences. Gamify the product integrations during the scenes and engage with the characters, for e.g.: create a contest to pick different endings or create a challenge on TikTok where the audience is asked to read their own DSI script, or even skew the question according to the USP of the product.

Branding opportunities: 

  • Opening & Closing Credits
  • In-show TVC
  • In-show Product Integration / Placements (Minimal)
  • Branded Promo
  • Digital Extensions

Channel: Astro Ria l CH.104 

Date: 3 April - 15 May, 2022 | Every Sunday

Time: 9:00pm - 10:30pm

Total episodes: 7

Pricing Category: x13 (Ramadan Raya Pricing Applicable During 18 April - 8 May, 2022)




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