Sep 21,2021

Classic Golden Melody Singing Competition 2021

Since 2001 to date, Astro's Classic Golden Melody Singing Competition is undoubtedly Malaysia's most popular Chinese classic songs singing competition. It is the longest running singing competition in Malaysia!​ Entering it's 21st season this year, 16 new contestants from around the nation will perform and rekindle their passion in pursuing their dreams. For over 20 years, this singing competition has become a household name which has brought talents and gaining followers across Southeast Asia.  

Hosts: Gan Jiang Han

The Performances: 

  • No.1 Local Chinese Entertainment Show
  • Malaysia Book of Records - The Longest Running Singing Competition Television Show
  • Timebelt leader during its entire season
  • Over 1.3 mil potential Chinese audience reach (Source Kantar Media DTAM Chinese 4+ Universe: 2.4 mil, Nov’20 - Jan'21)
  • An ever-evolving content – from Singing Competition to Branded Entertainment 

Branding Opportunities


  • In-show opening & closing Credits
  • In-show TVC spots
  • In-show break In and Out
  • In-show host mentions
  • In-show brand integration
  • In-show end credits
  • Branded Promo           


  • Weekly TX Date Promo (Brand Mention & Share Mention)


  • Facebook Postings
  • Facebook LIVE branding                                          

Channel: Astro AEC l CH.306 (HD) 

Date: 25 September – 18 December, 2021 l Every Saturday 

Time: 8.30pm - 10.00pm, Finale: 8.30pm - 11.00pm (Live)         

Pricing Category: x10

For more information, check out the package here.

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