Malaysia’s No.1 Destination for Election News on TV & Digital Platforms

• The Most Trusted News Brand in Malaysia for the 5^th consecutive year.
• #1 Most Watched TV Channel on election and post-election day with 6.9 mil unique audiences.
• 85 mil live views on all social media platforms: 23.7 mil on YouTube, 41.6 mil on TikTok, 1.9 mil on Twitter and 18 mil on Facebook.
• Most Followed Malaysian News Channel on social media with 12.4 mil followers combined.
• Led in traffic share of major news publishing portals at 28% on election day and 22% on post-election day respectively.

With high-value audiences skewed towards PMEBs and high household income earners coupled with its unrivalled credibility, Astro AWANI has been a marketers’ go-to partner to engage core urban Malaysians in a bold, impartial and constructive way, which led to record highs in awareness and business impact.

Astro AWANI once again proved their strengths in the recent GE-15.

Viewership: Astro AWANI topped the viewership almost every hour on election and post-election day, peaking at 1.16 mil between 11pm – 12mn on polling day, surpassing major competitors.  

Search Interest: Corresponding with the search interest on Google with Astro AWANI being the primary destination for election news, surpassing major competitors as evidenced from Similar Web Analytics with Astro AWANI topping the news site traffic share. 

Having been recognised for the 5th consecutive year as the most trusted news brand in the country, Astro AWANI continues to make a positive impact, whilst providing a platform for all voices to be heard regardless of background or creed.

*Source: Kantar Media DTAM (Astro Subs on 19 & 20 November 2022), Similarweb and Google Analytics.