Nov 02,2022

CNY 2023 Marketer’s Guide to a Prosperous Year

This coming Chinese New Year, Astro will bring out a strong, exciting and prosperous new "Heng" programme line-up, singalong new year "Ong" songs, merchandises and "Huat" on-ground activities at different locations. Don't miss your opportunity to leverage on our once a year, auspicious Chinese New Year offerings to reach your Chinese audiences! 

1. Astro Chinese New Year 2023 Auspicious Line Up

Starting 2023, the year of the rabbit hops in with exciting entertainment programmes that will be aired throughout the Chinese New Year! We will reveal many exciting programmes soon ranging from originals to specially-produced CNY content such as original drama series, telemovies, local variety programmes, food shows, feng shui & interactive specials and more!

Hop straight into our line-up to find out the best plan of action for your brand to conquer the auspicious Rabbit year.

2. Chinese New Year Music Videos Integration

Astro Chinese New Year Music Videos are highly sought after by Chinese fans nationwide especially before and throughout the festive season. The music videos are play constantly on our 3 key platforms - TV, Radio & Digital. 

All songs are jam-packed with popular powerhouse radio personalities, news anchors, celebrities, influencers, KOLs and artistes.

Discover the perfect opportunity for product placement or brand integration inside the music videos and lyrics, all sealed into one jamming album.

3. Chinese New Year Mascot Image Rights

Boost your campaign by integrating Astro CNY mascot creatively with client’s TVC and greeting capsule.

Partner with our Astro sole proprietary mascot from on-air TVC to merchandises, packaging or POSM. 

4. Chinese New Year Marketing Initiatives

Get into the CNY festive vibes and into the local communities through our 5 Astro on-ground activations across Klang Valley popular malls. This is a perfect opportunity for sponsors to engage with customers and drive CNY sales. 

There will be exclusive stage activities with prize giveaways by sponsor(s) with branding exposure on event backdrop, POSM and promotional ads on Astro's platforms - TV, Radio & Digital.

5. Chinese New Year Pop Up Channel

Astro will launch a dedicated Chinese New Year festive channel, an exclusive festive channel offering big movie titles featuring top celebrities line up! A new channel brings new opportunities- for a limited-time only, brands can kick start their CNY initiatives and campaigns.


With all the different content appetites served up like a Chinese banquet menu, each dish is well prepared for brands to enjoy together with our Chinese audiences on multiple touch points.

Check out our action-packed Chinese New Year line up guide by downloading the kit here.


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