Oct 28,2022

Go Shop Partnership Opportunities

Complete the full-funnel marketing for your brand leveraging on TV's persuasive power and high-quality customer base. Go Shop is a one-stop shoppertainment destination with multiple commerce channels, geared towards customised and targeted marketing to reach customers.

  • REACH: 4.75 mil app downloads
  • ENGAGEMENT: MAU >2.1 mil in the past 12 months
  • BASE: 3.2 mil registered customers (cumulative as of 30 Apr 2022)
  • PERSONALISATION: Customised marketing and communications to targeted customers
  • 4 Dedicated channels reaching more than 70% of Malaysian HH
  • Daily time slots on our most-watched Astro channels
  • More than 20 Dedicated hosts
  • 8 New LIVE shows daily (highest revenue at RM220K per show; Peak viewership at 225K)
  • Daily LIVE commerce (10 hours weekly reaching >600K fans with access to local celebrities & KOLs)

How does this benefit your brand?

1. Easy Entry to E-Commerce Market
Extend your selling to TV home shopping, web & mobile, or 3-in-1. As our partner, you’ll get to list your products & services on Go Shop.

2. One-Stop Solution
We don’t just help you sell; we take care of the full consumer journey, from awareness all the way to conversion.

3. Astro Content & Consumer Based Ecosystem Leverage
We amplify awareness and influence purchase through our high value audience base powered by content, community and commerce across the sum of all touch points.

4. Leverage on Credibility
Go Shop is known for working with only authentic products – it’s our customer guarantee. When you partner with us, you’re positioning your brand as a trusted & credible one too.

5. Drive Performance thru’ Content
Unique and entertaining content production in long-format video to demonstrate the features and benefits of your products & services, alongside reputable hosts.

6. Tactical/Thematic Programme
Beyond a sales exercise, we can also provide a platform for brands to emotionally engage with consumers on various special occasions.

Branding Opportunities


Option 1:
Free Listing on Go Shop ECMC
- Applicable to all existing Astro advertisers.
- Zero entry fee. Zero commitment.

Option 2:
Free Boosting to Go Shop ECMC
- Applicable to all existing Astro advertisers with existing media investment.
- FOC promotional airtime on TV or radio or via digital banners with CTA message to Go Shop ECMC.


Option 3:
Outcome Based Promotional Buy
- Applicable to all advertisers who are listed on Go Shop ECMC.
- Promotional presence across Astro’s key platforms – TV, Radio and Digital.

Option 4:
TV Home Shopping
(Production Services + Programme Slot + 360 Promotions)
- Go beyond web & mobile. Extend your selling to TV home shopping on Go Shop.
- Long-format video to demonstrate the features and benefits of your products & services, alongside reputable hosts.

Download our Go Shop Partnership package to find out more. 



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