May 09,2022

Effective Cross-Channel Marketing to Reach Malay Consumers

Introducing the new and improved bundle package on the biggest Malay platforms on Astro! The ultimate consumer experience now includes the added advantage of reaching out to an additional 4 million premium Malay radio listeners. Yes, you read that right.

Make the most of your investment with this substantial triple threat from MeleTOP, the TOP Malay talk show with an average monthly reach of 3.7mil potential viewers; alongside a massive reach on digital and now the latest addition of radio - ERA, Malaysia’s No. 1 Malay Station. 

Why are these platforms the place to be?

MeleTOP, No. 1 Malay Talk Show & on Digital

Now in it's 10th year, the multi-platform original Astro entertainment IP hosted by Nabil Ahmad (2.3 mil followers), the show is a comedy-coated round up of everything that's HOT in POP CULTURE. Effortlessly cool, cheeky & funny while seemingly not try hard; "sempoi & selamba" is the name of the game. Some of the local and international guests include: YB Khairy Jamaluddin, YB Syed Saddiq, YB Nurul Izzah Anwar, YB Datuk Dr Zulkifli Al Bakri, Tan Sri Dato Sri Nazir Razak, Dato' Azizulhasni Awang, Vin Diesel, John Cena, Sung Kang and Nicholas Saputra. 

The brand’s digital reach across IG, FB, Twitter and YouTube has over 8 million fans! Making this platform the place to be for Malay pop culture fans where your brand can be the hottest topic of the week.  

ERA, No. 1 Malay Lifestyle Brand on Radio

Famous for playing only the best chart topping hits of today and its line up of the funniest entertainers in the industry. Here, your brand can tap onto the different audience segments such as monthly household income, region, occupation and more.

Every marketer knows a well-orchestrated channel integration can increase impact, participation and build brands. With these premium Malay platforms at your fingertips, each channel will play to its strength like beautiful symphony.

  • Never-before discounted rate offered
  • As high as 70% discount on ROS
  • FREE Radio promo production cost
  • All fees waived: Studio rental, scripting and talent

Need we say more? Download this MeleTOP Bundle Package 2022 and advertise with us today.

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