May 21,2020

Serving the community via Sayang #WiraKita and Projek Bubur Lambuk Kampung Baru


In the spirit of giving this Ramadan, Astro Media Solutions joined forces with key brand partners to show appreciation to our frontline heroes who have made sacrifices in fighting the pandemic. Apart from showing gratitude, we also initiated a CSR campaign to preserve the 100-year charitable tradition of distributing Bubur Lambuk Kampung Baru during the month of Ramadan.

Frontliners surprised with #WiraKita Care Kit as a show of appreciation

In partnership with Safi, Aiken, Era Bayam Kota, Unicharm, Hisamitsu, NIVEA and Good Virtues Co, more than 20,000 essential items were contributed by our brand partners to ease the burden of the frontline heroes, which include medical practitioners and police officers during the extended Movement Control Order (MCO).

 

Celebrities such as Hael Husaini, Chubb-E and Shiha Zikir turned up at Hospital Kuala Lumpur on the 5th of May and Ibu Pejabat Polis Kontinjen Kuala Lumpur on the 6th of May to show their support during the handover of #WiraKita care kits to key representatives.

 

 

Preserving the 100-year Bubur Lambuk Kampung Baru Tradition & Inspire Positivity 

In response to news that Masjid Jamek Kampung Baru was unable to distribute Bubur Lambuk this Ramadan due to the Conditional MCO, we worked together with our brand partners to help Pak Zainal, the 4th generation cook of Bubur Lambuk Kg. Baru, to distribute 9,000 packs of Bubur Lambuk to charity homes, hospitals and police stations from 13th to 15th May, 2020.

 

 

 

We are humbled by the support from our partners to make this project a success. Maxis is the main sponsor with Foodpanda as the delivery partner, supported by S&P Santan and The Giving Bank. Together, we helped to keep the Bubur Lambuk Kampung Baru tradition alive, bringing cheer to the less privileged and showed our appreciation for the frontliners, who have been working tirelessly to protect us during the pandemic.

 

#IndahkanSenyuman #EratkanJalinan

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