Apr 14,2020

Astro Radio launches radio app for Bangladeshi community in Malaysia

‘BONDHU’ radio app to serve the Bangladeshi community in Malaysia

Astro Radio has been appointed by Radio Today, Bangladeshi radio and digital audio content provider, as its exclusive local representative for BONDHU, the first-ever 24-hour digital radio app for the Bangladeshi community in Malaysia. The app can be downloaded for free via Google Play or the App Store starting today. BONDHU which means ‘friend’, serves Bangladeshis in Malaysia with music as well as specially curated Bengali content and the latest, most relevant news and updates from Malaysia and Bangladesh, delivered by BONDHU announcers.


Astro is the exclusive local representative for BONDHU in Malaysia

Jeyapuvan Somasundram, Vice President, Astro Media Solutions said, “We are pleased to be the exclusive local representative for BONDHU in Malaysia, offering engaging content for our local Bangladeshi community through immersive dialogues and relevant updates. At the same time, BONDHU offers advertising and sponsorship opportunities for businesses to reach and engage with the Bengali speaking community which is largely an untapped segment in Malaysia. Businesses can explore opportunities on the BONDHU mobile app and our social media platform through a creative mix of audio commercials, integrated talksets, digital banners, social media advertisements and more. Bangladeshis in Malaysia are active social media users, with insights indicating between 700,000 to 800,000 local Bengali-speakers are active on Facebook. Through our multi-platform approach, users will recognise this brand as a ‘bondhu’ (friend) away from home. We are excited to collaborate with U Mobile, who understands and always brings out the best to the Bangladeshi community.”

Rafiqul Haque, Managing Director, Radio Today, said, “We are pleased to bring both entertainment and news content tailored for Bangladeshis living in Malaysia, designed to keep them in touch with information from Malaysia and back home. On top of entertainment, BONDHU's content also includes Public Service Announcements, health and safety updates, and other social messaging. We hope this effort will bring meaningful benefits for the Bangladeshis living in Malaysia. We look forward to working with Astro Radio as our local representative to make this a success.”


Localised entertainment

Users of the BONDHU app will be able to enjoy localised entertainment on the daily segments ‘Morning Vibes’, ‘Afternoon Café’, ‘BONDHU Adda’ (gossip with friends) and ‘Raat Voor Gaan’ (back-to-back songs), a wide range of music including top hits, movie soundtracks, patriotic songs, religious songs and more; the latest promotions from both local and international brands in Malaysia; health tips; weather updates; the latest movie news; and variety of other topics. Users can enjoy engagement during ‘BONDHU Adda’ segment from 7pm to 12am daily, which will also offer users real-time ‘Facebook Live’ interaction with BONDHU’s announcer, friends and community. U Mobile customers on unlimited weekly and monthly internet plans can now enjoy unlimited music streaming on the BONDHU app. BONDHU can be enjoyed via its app downloaded from Google Play or the App Store, streamed on its web player or followed on Facebook.


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