Welcome to Astro Addressable Advertising
Technological advances are powering more effective TV advertising that supercharge targeting capabilities. With Astro Addressable Advertising, we enable advertisers to leverage digital-like precision targeting alongside the reach potential and persuasive impact of TV. Marketers can now access Astro’s first-party data to unlock high value audiences at scale.
What is Astro Addressable Advertising?
First in Southeast Asia, bringing the best of TV and the online world together. Astro Addressable Advertising combines TV’s power of persuasion with digital-style targeting, fused with first-party data representing real audiences to deliver relevant messages to specific households in a premium, brand safe environment.
Your brand message can effectively reach the intended audience, as different ads can be distributed to different households watching the same programme regardless of when, where or how.
Watch the video and download our media kit to find out more.
Why Astro Addressable Advertising?
Data Driven
Advertisers can use Astro’s first-party data to target specific high value audiences at scale, vs relying on anonymous behavioural data signals.
Improved Targeting
Your ad can be targeted precisely towards large groups of qualified audience who are likely to be able to purchase or demand your products.
Higher Roas
Pay only for ad impressions that reach the intended audience households. This maximises efficiency for your ad spend with higher return.
Brand Safe
TV provides a premium and brand safe environment. You don’t need to worry about your ad appearing next to inappropriate content on mediums prone to negative or damaging influence.
How does it work?
With advanced targeting capabilities, you can now show specific ads to intended viewers who are segmented based on unique identifiers from Astro’s first-party data, making it a more relevant experience between brands and audiences.
Our team will work closely with you to identify the ideal audience segment that best suits your requirements from multiple combinations of data beyond demographic which includes interest, purchase behaviour and more. It is traded on a cost-per-thousand impressions (CPM) of households reached. Get the full list of audience segments available by category with the corresponding CPM rates here.
Demographics
Income Group
Geography
Purchase Behaviour
Interest*
Fandom*
Where does your ad appear?
Addressable ads will be served strategically to targeted household profiles while they are watching Astro programmes via on-demand, live-streaming or linear channels through the set-top box or OTT devices.
The ad will appear during regular commercial slots on linear TV. Whereas in the on-demand viewing environment, your ads will appear as a pre-roll before the start of video, or as a mid-roll in the middle of video.
The Power of Addressable Solution
First-Party Data from Real Audiences
High Value Audiences at National Scale
Unified View with Holistic Analysis
Outcome Driven
Next Step
Thank you for coming this far. Ready to explore more?
Let’s begin the journey of addressable advertising by reaching out to our team for guidance, or simply access the buttons for more info.