AAA 101
with Kenny Ong,
Director of Astro Media Solutions
FAQs
1. What is Addressable Advertising?
Addressable Advertising is a form of advertising that heightens the relevancy of ads. It enables you to deliver different ads to different household audiences that are watching content on linear TV across live stream and OTT platforms such as the Astro Go app & video on demand.
To find out more, you may download our Astro Addressable Advertising media kit here.
2. How does Addressable Advertising work?
Addressable Advertising is customisable. It leverages on a unique identifier that allows you to target audiences in specific households via their set top boxes or desktop web/mobile app versions of Astro Go.
3. How does Addressable Advertising differ from programmatic advertising?
Addressable Advertising has the ability to display different ads to different households while they are watching the same content. Programmatic advertising on the other hand, simply means the ability to buy ads via a platform according to an automated process.
4. What are the ad formats available for Addressable Advertising?
Our ad inventories are available for In-Stream Videos that are in the exact duration of 6s, 10s, 15s, 20s and 30s. Ad formats will be expanded in the coming phases.
5. Can advertisers book both normal linear TV spots and Addressable Advertising at the same time?
Yes. Addressable Advertising inventory and ad management environment are different. They operate separately from the normal linear TV spots.
6. What are the targeting capabilities on Addressable Advertising?
With Addressable Advertising, you have the advantage of reaching your high value audiences based on household data that includes location, demographics, income group, dwelling type, purchase behaviour, interest and fandom.
7. How long do we need to get a campaign to go live?
Upon creative readiness, booking and material submission, it will take 3 working days for a campaign to go live.
8. How do I know if the reporting is accurate?
To ensure the data is robust we will engage an independent audit of the measurement methodology.
9. How is Addressable Advertising traded?
Addressable Advertising is traded on a cost-per-thousand impressions (CPM) of households reached.
10. What is the advertisement requirement for Addressable Advertising?
To comply with the Perbadanan Kemajuan Filem Nasional Malaysia Act, 1981 and the Communications and Multimedia Act, 1998 (and any amending or superseding Act). To comply with the other laws, by-laws, rules and regulations from time to time in force in Malaysia. To comply with the “Advertising Code for Television and Radio” and any other advertising code or guidelines issued by the Ministry of Information and/ or the Communications and Multimedia Commission or any other authority from time to time and any amendments/revisions thereto or superseding Act.
11. What is the material deliverable requirement for Addressable Advertising?
The Advertisement Material shall be submitted by the Client /Advertiser online via the registered vendors providing digital delivery service i.e. TVC Express (M) Sdn Bhd and Adstream Asia On Time (M) Sdn Bhd (or any other registered vendor as may be determined by MBNS).
CH.1 & 2: 24-bit, Stereo (L R), 48.000 kHz (1st Lang.)
CH.3 & 4: 20-bit, Dolby E Stream 5.1 (1st Lang.)
CH.5 & 6: 24-bit, Stereo (L R), 48.000 kHz (2nd Lang.)
CH.7 & 8: 20-bit, Dolby E Stream 5.1 (2nd Lang.)
OR
CH.1 & 2: 24-bit, Stereo (L R), 48.000 kHz (1st Lang.)
CH.3 & 4: 24-bit, Stereo (L R), 48.000 kHz (1st Lang.)
CH.5 & 6: 24-bit, Stereo (L R), 48.000 kHz (2nd Lang.)
CH.7 & 8: 24-bit, Stereo (L R), 48.000 kHz (2nd Lang.)
12. What are Astro Addressable Advertising ad rates?
You can find here rate card here.
13. Are there any terms & conditions to be referred?
Yes, all the terms & conditions are stated in our site here.