Linear TV Addressable Ad
Pioneer Award Winner
Astro Addressable Advertising leads MarTech innovation, with accolades from Asia Pacific Broadcasting Awards, the winner of Innovation Award for Audience Centric Multi-Platform Solutions and MDA d Awards, the Gold winner for Best AdTech/MarTech Company, affirming our recognition in the industry.
A New Way of Advertising
Harness digital-like precision targeting paired with TV’s persuasive power to reach high-value audiences at scale through Astro Addressable Advertising.
Revolutionising TV Advertising First in Southeast Asia
Bringing the best of TV and the online world together, fused with our first-party data to deliver relevant messages to specific households in a premium, brand safe environment.
Your brand’s message can effectively reach your intended audience watching the same programme, regardless of when, where or how.
The Power of Addressable Advertising
The Power of Addressable Advertising
First Party Data from Real Audiences
Segmentation data gathered directly from Astro viewers
High-Value Audience at Scale
Precisely target qualified audiences with potential to purchase or demand your products
Holistic View of Astro Multiplatform Viewership
Unify linear and on-demand viewing across TV, OTT and Astro Digital vortals
Outcome-Driven
Maximised ad spend by paying only for impressions reaching your intended audience
Brand Safe
Ensure your brand's association with positive content, avoiding negative context
How Does It Work?
Astro leverages advanced targeting technology to create the ideal audience segments for your campaign using data-driven household profiles, going beyond basic demographics by considering factors like interests and purchase behaviour. Traded on a cost-per-thousand impressions (CPM) basis.
Audience Targeting
Where Does Your Addressable Ad Appear?
Addressable ads are strategically served to targeted household profiles as they watch Astro content – whether it’s on-demand via TV/Astro GO, or through linear channels.
Ad will appear during regular commercial slots
Ad will appear before the start of video on-demand
Ad will appear in the middle of video on-demand
Linear TV Addressable Ad
Ad will appear during regular commercial slots
- Pre-Roll Addressable Ad
Pre-Roll Addressable Ad
Ad will appear before the start of video on-demand
- Mid Roll Addressable Ad
Mid Roll Addressable Ad
Ad will appear in the middle of video on-demand
Extended Version!
Astro Addressable Commercial Establishment
Our new addressable solution extended to reach consumers in over 8,500 outlets of commercial establishments, taking Astro TV beyond homes and into business premises. Whether it’s mamak, gyms, the pubs and more, connect with your target audience where they work and play.
